Today, Sales roles are as relevant and important as ever and should be taken very seriously!
Nearly 13% of all the jobs in the U.S. (1 in 8) are full time sales positions.
Since, Sales plays such a large role in the development of a firms client base, companies that invest in the development of their sales team will attain significant competitive advantage in their industry!
Some of the characteristics and skills commonly associated with successful sales professionals are:
- Ability to Build Trust
- Using Empathy to Understand Clients
- Knowledgeable about the Product
- Effective at Communicating
- Persuasively Sell/Pitch Product
- Capable of Listening to Client Needs
- Competently Networking with Leads/Clients
- Fluency in Negotiation Techniques
More than likely you associate at least a few of these skills with a successful salesperson and aside from Product Knowledge, these are all soft skills! This makes the sales role quite different from a large portion of other business roles, and pinpoints the importance of developing People Skills in your Sales Team!
The old phrase comes to mind:
“ Nobody cares how much you know until they know how much you care.”
Showing Empathy and an aptitude for dealing with People is showing that you care for your clients, and will undoubtedly make them more willing to trust and do business with you!
Many firms center their attention around developing technical skills and product knowledge and while it is vital to have a good understanding of the product you are selling, you should not underestimate the importance of developing the People Skills in your Sales team!
If you’ve ever asked yourself the following questions when it comes to Sales:
“I thought everything was going well, why did my client break off contact with me?”
“What needs am I not addressing or hearing from the client that is leading them to turn down my sales pitch?”
Then it may be time to address these problems and develop the people skills of your sales team. Effective Sales Training can memorably demonstrate powerful techniques on how to build trust, positively influence others, and achieve win/win results!
Perhaps we can help… Our goal is to help companies fill the gap left by Technical and Product Training programs, and arm sales teams across the world with immediately applicable PEOPLE Skills!